by jayme | Nov 23, 2011 | General
“Goal clout” is an important concept to help explain why it’s been so hard for us busy women to keep up our desired behavioral goals (move more, eat better, meditate, etc.) and how we can learn to maintain them for life. Want this new trump card? I created the goal...
by jayme | Nov 8, 2011 | behavioral branding, Goals, Motivation, Oprah, University of Michigan, Values, Women's Health, Women's Motivation
My colleagues and I at the University of Michigan recently published an eye-opening study on midlife women. It showed that the health benefits we’ve been taught to strive to achieve through exercising might not be powerful enough to deliver the health outcomes we...