by jayme | Aug 20, 2012 | General, levi's jeans, media
In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...
by jayme | Aug 14, 2012 | General
Last week, I was walking with my mother, a self-proclaimed “worried well,” expressing my concerns with “health” being the reason for promoting “heath-related” behaviors. She reminded me that, for her, health and preventing disease are the greatest motives for her...