Michelle Segar
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Supporting Sustainable Change in Exercise: Hacks for Lifestyle Medicine

by michelle | Habits, Lifestyle Behaviors, Motivation, Sustainble Behavior Change

Recently I had the privilege of being interviewed by Jane Brody from the New York Times about a better message for motivating sustainable physical activity. This interview was just published today.  If you are interested in reading her reactions to these ideas...

Why Are Levi's Jeans Relevant to Promoting Exercise?

by michelle | Motivation

In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...

Why Health Promoters Should Stop Promoting Health: an ironic strategy to improve health

by michelle | Motivation

Last week, I was walking with my mother, a self-proclaimed “worried well,” expressing my concerns with “health” being  the reason for promoting “heath-related” behaviors. She reminded me that, for her, health and preventing disease are the greatest motives for her...

Carrying An Olympic Torch in 1992…and twenty years later

by michelle | Motivation

Who is that kid in the authentic “torch carrying” garb? I can’t believe it, but it’s me. Anyone who has followed my posts or knows me is aware that athlete I am NOT! I am not much of a sports fan either – despite being passionate about...

One Size Does Not Fit All: Women and Men Are Motivated by Different Reasons to Exercise

by michelle | Motivation

We live in a culture that bombards us about the importance of being healthy and controlling our weight, but do these messages actually motivate us to be healthier and lose weight? My colleagues and I recently studied this question as it relates to exercise. The...
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