The Joy Choice book cover

Named one of the best health books experts read in 2022 by The Washington Post

The new story of behavior change—this time, with a happy ending.

Much of what we’re taught about creating change in eating and exercise is simplistic, outdated, and for many of us, misguided.

In The Joy Choice, you’ll discover a fresh, joyful, brain-based solution that turns the old behavior-change paradigm on its head.

“If you’re frustrated with your progress in exercising and eating right, this book is for you.” —Daniel Pink, bestselling author of The Power of Regret and Drive

Discover what’s really been getting between you and lasting change.
The Joy Choice book cover

Sustainable behavior change expert

Michelle Segar close up headshot

Michelle Segar is an award-winning researcher at the University of Michigan and sustainable-change coach with thirty years studying how to create sustainable motivation for physical activity and other self-care behaviors


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Sustainable Change in the Real World

Get Michelle’s fresh, science-based insights about how you can create changes in exercise, self-care, and eating that are self-affirming and flexible enough to survive real-world challenges.