The Joy Choice book cover

The new story of behavior change—this time, with a happy ending.

Much of what we’re taught about creating change in eating and exercise is simplistic, outdated, and for many of us, misguided.

In The Joy Choice, you’ll discover a fresh, joyful, brain-based solution that turns the old behavior-change paradigm on its head.

“If you’re frustrated with your progress in exercising and eating right, this book is for you.” —Daniel Pink, bestselling author of The Power of Regret and Drive

Do you know what’s really been getting in your way of lasting change?
The Joy Choice book cover

Sustainable behavior change expert

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Michelle Segar is an award-winning researcher at the University of Michigan and health coach with almost thirty years studying how to create sustainable changes in healthy behaviors and self-care that can survive the complexity and unpredictability of the real world.

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Get Michelle’s fresh, science-based insights about how you can create changes in eating and exercise that are fun and flexible enough to survive real-world challenges.