The Joy Choice book cover

The new story of behavior change—this time, with a happy ending.

Much of what we’re taught about creating change in eating and exercise is simplistic, outdated, and for many of us, misguided.

In The Joy Choice, you’ll discover a fresh, joyful, brain-based solution that turns the old behavior-change paradigm on its head.

“If you want a smart, science-based, and joyful approach to sustainable behavior change, start here.”Tom Rathbestselling author of Eat Move Sleep and StrengthsFinder 2.0

Do you know what’s really been getting in your way of lasting change?
The Joy Choice book cover

Sustainable behavior change researcher, coach, and author.

Michelle Segar close up headshot

Michelle Segar is an award-winning researcher at the University of Michigan and health coach with almost thirty years studying how to create sustainable changes in healthy behaviors that can survive the complexity and unpredictability of the real world.


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Sustainable Change in the Real World

Get Michelle’s fresh, science-based insights about how you can create changes in eating and exercise that are fun and flexible enough to survive real-world challenges.