Sticking With Exercise All Year
With the onset of Fall it is time to strategize how to stay physically active beyond the summer season, when life and our obligations often increase. If you care about sticking with a physically active lifestyle throughout the year, here are five essential steps to...
Supporting Sustainable Change in Exercise: Hacks for Lifestyle Medicine
Recently I had the privilege of being interviewed by Jane Brody from the New York Times about a better message for motivating sustainable physical activity. This interview was just published today. If you are interested in reading her reactions to these ideas...
Why Are Levi's Jeans Relevant to Promoting Exercise?
In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi's meant freedom and...
Why Health Promoters Should Stop Promoting Health: an ironic strategy to improve health
Last week, I was walking with my mother, a self-proclaimed “worried well,” expressing my concerns with “health” being the reason for promoting “heath-related” behaviors. She reminded me that, for her, health and preventing disease are the greatest motives for her...
Carrying An Olympic Torch in 1992…and twenty years later
Who is that kid in the authentic "torch carrying" garb? I can't believe it, but it's me. Anyone who has followed my posts or knows me is aware that athlete I am NOT! I am not much of a sports fan either - despite being passionate about fostering physical movement and...