I am announcing my forthcoming book: No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness (Amacom, 2015).
No Sweat details the systematic behavior change methods I’ve been using with my clients, their engaging stories, fresh new graphical ideas, and the fascinating science explaining why we need a drastically different approach to behavioral changes like exercise.
If you are not interested in learning about what makes No Sweat different from other books and systems, stop reading now. But, if you are interested, I hope you’ll choose to keep reading.
No Sweat is unlike ANY other book on exercise, motivation, and/or behavioral science. So many over-promise benefits and tell us what we want to hear: “Do X and you’ll lose weight, get healthy and be happy.” Or they give broad, overly simplified, or superficial advice that gets you hopeful and even started, but don’t have the potency to actually guide you to truly institute your desired behavior and lasting motivation into the rest of your life.
No Sweat makes a different kind of promise. The promise goes like this: if you approach fitness (or another behavior change) from a completely different viewpoint, it changes everything. Lifelong healthy behaviors, self-care and well-being is not only possible, it can be something you can’t wait to realize every day. In No Sweat, I help people make this paradigm shift by integrating the scientifically supported motivational strategies that I’ve been using with my own clients for two decades. For the past several years I have been traveling the country teaching clinicians of all types how to use these methods and helping organizations scale them to design more motivating systems and products in corporate wellness, fitness, and health care settings.
I’m humbled and excited by No Sweat’s positive reviews from leading exercise researchers around the globe like Pedro Teixeira and Barbara Ainsworth, and distinguished health-care thought leaders like Jane Sarahnson-Kahn and Halley Faust. I’m honored to get endorsements from best-selling authors I admire including Dan Pink (Drive), Brian Wansink (Mindless Eating), Dan Heath (Switch), John Ratey (Spark), and Adam Grant (Give and Take), among others.
Here is a sampling of the praise for No Sweat from people and professionals across the spectrum:
Dan Heath wrote “This is the best book on exercise I’ve ever read… Practical and research-backed, No Sweat will help you stay motivated for life.”
Dan Pink in his eNewsletter to 88,000 subscribers, he classified No Sweat was one of five top new books to know about.
Barbara Ainsworth said “A better approach to thinking about physical activity, No Sweat should be on the reading list for health promotion students and persons seeking a better way to approach a physically active lifestyle.”
Jane Saransohn-Kahn: “Michelle Segar has cracked the elusive code of behavior change in health.”
Rita Antonson: Dr. Segar’s book can be used by clinicians and patients alike as an inspiring new tool to engage people in prioritizing their own self-care and sustaining their lifestyle goals with enthusiasm and energy.”
Adam Grant wrote “…this book is the ultimate resource for motivating others and ourselves…”
If you want a sneak peak at No Sweat, I have a free sample chapter (Escaping the Vicious Cycle of Failure) for you. Just click here to read it. If you like it, I hope you’ll share it with others through the social media icons in the chapter.
You can also pre-order No Sweat for yourself personally, or for the professional work you do within health care, wellness, and fitness right now at Amazon or Barnes & Noble. (Publication date is only 6 weeks away!) Pre-orders make a huge difference for an author. So, if No Sweat feels up your alley, I hope you’ll consider pre-ordering it now.
I couldn’t be more excited and proud to share this book with you. Because of the impact I’ve seen over the last twenty years in my clients, I strongly believe it will help you incorporate fitness and other self-care behaviors into your life, not just before summer or after the New Year, but for an entire lifetime. (I also wrote No Sweat in a way that professionals whose work involves motivating/creating behavioral changes can apply the core ingredients in their specific settings.)
Please tell any friends, family, colleagues, and health care providers you think would want to know about No Sweat. Feel free to use/edit any of these sample updates below to share on any of your social platforms:
- NO SWEAT is a new #book by @MichelleSegar about lasting fitness #motivation & #behaviorchange. Free chapter is: http://bit.ly/1yr5ubq
- Top new #book NO SWEAT about #motivation & #behaviorchange by @MichelleSegar. Check it out: http://bit.ly/1yr5ubq
- Great new book on the science of lasting #motivation by @MichelleSegar. Check out NO SWEAT: http://bit.ly/1yr5ubq
Feel free to share this post with others who share your interest in the science-based how-to’s of creating lasting changes that can survive in the real world.
Copyright © Segar, Michelle.