Why Exercise Is Just Like Sex

Why Exercise Is Just Like Sex

Nobody looks forward to the same old boring meal every day or a night of bad sex. Most of us take these uncomfortable moments as one-offs and course correct for fun and variety as quickly as possible. Or we simply stop desiring it. Yet far too many people still think...
Want to Improve Patient Health? Stop Promoting Health!

Want to Improve Patient Health? Stop Promoting Health!

Health promoters need a better hook than “health” if they want patients to actually achieve better health. This suggestion may seem paradoxical and even downright heretical. But a quick reality check with those who have tried and failed repeatedly to stick to a...