by jayme | Jan 2, 2013 | Behavior change, Health Promotion, New Year's resolutions
Happy New Year! Over the last few months, I’ve had the privilege of speaking with numerous journalists about how to help people create New Year’s resolutions that they can stick with in 2013. Featured media in the last week include The New York Times Magazine...
by jayme | Sep 25, 2012 | Exercise, healthy living, Motivation, Seasonality, Strategies
With the onset of Fall it is time to strategize how to stay physically active beyond the summer season, when life and our obligations often increase. If you care about sticking with a physically active lifestyle throughout the year, here are five essential steps to...
by jayme | Aug 20, 2012 | General, levi's jeans, media
In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...
by jayme | Aug 14, 2012 | General
Last week, I was walking with my mother, a self-proclaimed “worried well,” expressing my concerns with “health” being the reason for promoting “heath-related” behaviors. She reminded me that, for her, health and preventing disease are the greatest motives for her...
by jayme | Jul 19, 2012 | Michelle Segar, Olympic Torch, Olympics
Who is that kid in the authentic “torch carrying” garb? I can’t believe it, but it’s me. Anyone who has followed my posts or knows me is aware that athlete I am NOT! I am not much of a sports fan either – despite being passionate about...
