by jayme | Apr 10, 2015 | Behavior change, behavioral branding, behavioral change, behavioral sustainability, Motivation, Sustainable behavior
Learn how to create better systems, protocols, and messages that lead to the sustained human motivation and consistent decision making that underlie fitness, health, and well-being among patients, employees and consumers. Why Our Current Approach to Fitness and Health...
by jayme | Oct 18, 2013 | Behavior change, behavioral branding, behavioral change, behavioral sustainability
When we decide to become healthier, lose weight, or simply take better care of ourselves, there is usually a specific reason, a desired outcome, driving that decision. But what gets you to start taking better care of yourself is often not what keeps you motivated day...
by jayme | Nov 8, 2011 | behavioral branding, Goals, Motivation, Oprah, University of Michigan, Values, Women's Health, Women's Motivation
My colleagues and I at the University of Michigan recently published an eye-opening study on midlife women. It showed that the health benefits we’ve been taught to strive to achieve through exercising might not be powerful enough to deliver the health outcomes we...
by jayme | May 26, 2011 | behavioral branding, media, Obesity, Oprah, Social Marketing, Stigma
The first of its kind, an exciting statewide effort is underway in Colorado to use advertisements and community engagement to destigmatize obesity, with the ultimate aim of helping resident make healthier choices. I’m all for destigmatizing obesity. Feeling...
by jayme | Mar 11, 2011 | behavioral branding, Motivation Architecture, Population Level Physical Activity Participation, Providers, Social Marketing
I’ve become a rabble-rouser and activist on this really important point: Society’s promotion and branding of health behaviors completely is inherently flawed and undermines the foundation for LASTING behavioral changes. Our health promotion paradigm comes...
by jayme | Jan 10, 2011 | behavioral branding, Exercise Intensity, media, Motivation, Motivation Architecture, Social Marketing
I enjoyed reading a recent interview of our U.S. Surgeon General, Regina Benjamin, in the New York Times. Some officials did not support her nomination for this key role because of her weight. They felt she would “perpetuate” obesity instead of battling...
