by jayme | Aug 6, 2017 | Behavioral resilience, behavioral sustainability, Exercise, Goals, Permission, Physical Activity, Priorities, Susainable behavior change
by Dr. Michelle Segar and Dr. Jennifer Taber (This article was originally published on Global Thrive.) The message about exercise that women regularly get (from doctors, the media, friends and family) is prescriptive: we must make exercise a top priority because our...
by jayme | Apr 10, 2015 | Behavior change, behavioral branding, behavioral change, behavioral sustainability, Motivation, Sustainable behavior
Learn how to create better systems, protocols, and messages that lead to the sustained human motivation and consistent decision making that underlie fitness, health, and well-being among patients, employees and consumers. Why Our Current Approach to Fitness and Health...
by jayme | Oct 18, 2013 | Behavior change, behavioral branding, behavioral change, behavioral sustainability
When we decide to become healthier, lose weight, or simply take better care of ourselves, there is usually a specific reason, a desired outcome, driving that decision. But what gets you to start taking better care of yourself is often not what keeps you motivated day...
