by jayme | Aug 20, 2012 | General, levi's jeans, media
In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...
by jayme | Aug 14, 2012 | General
Last week, I was walking with my mother, a self-proclaimed “worried well,” expressing my concerns with “health” being the reason for promoting “heath-related” behaviors. She reminded me that, for her, health and preventing disease are the greatest motives for her...
by jayme | Jul 3, 2012 | General, healthy living, Men, Motivation, obese, overweight, Self-determination theory, Weight Loss, Women's Health, Women's Motivation
We live in a culture that bombards us about the importance of being healthy and controlling our weight, but do these messages actually motivate us to be healthier and lose weight? My colleagues and I recently studied this question as it relates to exercise. The...
by jayme | Mar 1, 2012 | Exercise, Feeling states, Frappachino, General, Happiness, Physical Activity, wellness and prevention, Women's Motivation
What if we stopped thinking about moving our bodies as something we “should” do and started thinking about it as a better source of energy and well-being than drinking a latte ? The idea that we should value physical movement in this way is gaining momentum....
by jayme | Feb 22, 2012 | General, Kegals
I’m happy to provide this information on my blog (by by Brianne Grogan, DPT) so anyone who might be in need of some simple exercises can benefit. Read on if lack of bladder control is relevant in your life… As women, we have all heard about kegels. We know we “should”...
by jayme | Dec 23, 2011 | General
“Goal clout” is an important new concept I introduced a few posts ago. Now, I’d like to discuss how it can help you craft more effective New Year’s Resolutions – one that finally stick! Goal clout gives self-care behaviors influence in our daily...
