Michelle Segar
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Jane Brody Agrees About How to Make Exercise Stick

by jayme | Mar 8, 2010 | behavioral branding, Jane Brody, media, Motivation Architecture, Population Level Physical Activity Participation, Social Marketing

I spoke with Jane Brody after she wrote an article about all of the incredible health benefits regular exercise brings. (The link is at the end of this post.) She was frustrated that, with all of the incredible benefits, people still didn’t exercise. I suggested...
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