Michelle Segar
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Why Are Levi's Jeans Relevant to Promoting Exercise?

by jayme | Aug 20, 2012 | General, levi's jeans, media

In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...
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