by jayme | Aug 20, 2012 | General, levi's jeans, media
In an article about brand meaning in the Journal of Business Research, the authors emphasize how crucial it is that brands stay relevant when the marketplace is as dynamic as ours. They used Levi jeans as an example. To baby boomers, Levi’s meant freedom and...
by jayme | May 26, 2011 | behavioral branding, media, Obesity, Oprah, Social Marketing, Stigma
The first of its kind, an exciting statewide effort is underway in Colorado to use advertisements and community engagement to destigmatize obesity, with the ultimate aim of helping resident make healthier choices. I’m all for destigmatizing obesity. Feeling...
by jayme | Mar 31, 2011 | media, Social Marketing, Stigma, Weight Loss
There is a great post by Tara Parker-Pope about a new study showing that, around the world, fat stigma is increasing. With the increasing focus on obesity this finding isn’t very surprising. But it is disturbing. Unfortunately, we know that initiating behavior...
by jayme | Jan 10, 2011 | behavioral branding, Exercise Intensity, media, Motivation, Motivation Architecture, Social Marketing
I enjoyed reading a recent interview of our U.S. Surgeon General, Regina Benjamin, in the New York Times. Some officials did not support her nomination for this key role because of her weight. They felt she would “perpetuate” obesity instead of battling...
by jayme | Mar 8, 2010 | behavioral branding, Jane Brody, media, Motivation Architecture, Population Level Physical Activity Participation, Social Marketing
I spoke with Jane Brody after she wrote an article about all of the incredible health benefits regular exercise brings. (The link is at the end of this post.) She was frustrated that, with all of the incredible benefits, people still didn’t exercise. I suggested...
by jayme | Jun 12, 2009 | General, media
I’m excited to announce that I’ll be blogging weekly for More’s online magazine and community. I will be blogging more frequently on More.com than here and writing much shorter posts. If you’d like to hear motivational and wise words related to moving your body and...
