by jayme | Mar 11, 2011 | behavioral branding, Motivation Architecture, Population Level Physical Activity Participation, Providers, Social Marketing
I’ve become a rabble-rouser and activist on this really important point: Society’s promotion and branding of health behaviors completely is inherently flawed and undermines the foundation for LASTING behavioral changes. Our health promotion paradigm comes...
by jayme | Feb 21, 2011 | Motivation Architecture, Providers
It’s unusual to find the words “motivation and behavior” alongside architecture. Some have asked why I chose architecture as a metaphor. Architecture is defined on Wikipedia as the “both the process and product of planning, designing and constructing...
by jayme | Jan 10, 2011 | behavioral branding, Exercise Intensity, media, Motivation, Motivation Architecture, Social Marketing
I enjoyed reading a recent interview of our U.S. Surgeon General, Regina Benjamin, in the New York Times. Some officials did not support her nomination for this key role because of her weight. They felt she would “perpetuate” obesity instead of battling...
by jayme | Jan 4, 2011 | Compassion, Individuals, Motivation Architecture, Population Level Physical Activity Participation, Providers, Resiliency
I just read a very interesting article about what leads to resilience reported by Benedict Carey was in the New York Times (January 3, 2011). Carey described a study that followed almost 2000 adults over a few years to assess their mental well-being, life events, and...
by jayme | Nov 4, 2010 | Motivation, Motivation Architecture, Physical Activity, Strategies
We are used to thinking about motivation as something we need to “jump start,” like an engine on a cold day. But I want to give you a different metaphor for thinking about motivation: as a flavorant that influences how exercise “tastes” to you. The Wikipedia...
by jayme | Aug 20, 2010 | Client Stories, Motivation, Motivation Architecture, Physical Activity
Last week, a new client, Jackie, told me how much she resented her personal trainer for pushing her so hard. She didn’t like it! She told me he tortured her. It felt like punishment. I suggested that she hired him to torture her. Instead of blaming him, I asked her to...
