by jayme | May 10, 2010 | Motivation, Motivation Architecture, Physical Activity
In my last post, I proposed that consider physical activity similarly to a “life partner”. Many of us want to form life partnerships because we believe that they have the potential to ENHANCE our lives through support, love, physical pleasure, companionship, positive...
by jayme | Apr 21, 2010 | Compassion, Motivation, Motivation Architecture
This post is the first of two about why we should consider physical activity as a life partner instead of someone just to date for a few months. The expression “for better or for worse” reflects the tremendous commitment people make when they enter into a marriage....
by jayme | Mar 8, 2010 | behavioral branding, Jane Brody, media, Motivation Architecture, Population Level Physical Activity Participation, Social Marketing
I spoke with Jane Brody after she wrote an article about all of the incredible health benefits regular exercise brings. (The link is at the end of this post.) She was frustrated that, with all of the incredible benefits, people still didn’t exercise. I suggested...
