by jayme | Nov 8, 2011 | behavioral branding, Goals, Motivation, Oprah, University of Michigan, Values, Women's Health, Women's Motivation
My colleagues and I at the University of Michigan recently published an eye-opening study on midlife women. It showed that the health benefits we’ve been taught to strive to achieve through exercising might not be powerful enough to deliver the health outcomes we...
by jayme | May 26, 2011 | behavioral branding, media, Obesity, Oprah, Social Marketing, Stigma
The first of its kind, an exciting statewide effort is underway in Colorado to use advertisements and community engagement to destigmatize obesity, with the ultimate aim of helping resident make healthier choices. I’m all for destigmatizing obesity. Feeling...
by jayme | May 10, 2010 | Eating, Motivation, Oprah
Geneen Roth is the fortunate writer to most recently the best possible endorsement for a book: Oprah proclaimed that “every woman needs to read Women, Food and God”. Of course, I was curious to discover why Roth deserved such a lofty recommendation. After reviewing...
