by jayme | Mar 8, 2013 | Framing research, Motivation, Population Level Physical Activity Participation
There is an interesting debate going on about whether focusing on the many negatives of physical inactivity is a good or bad idea. In The Lancet July (2012) Chi Pang Wen and Xifeng Wu advocated that there be a large-scale effort to get more people active by...
by jayme | Jun 14, 2011 | Population Level Physical Activity Participation, Social Marketing, Stigma, Weight Loss, wellness and prevention
I’m trying to put myself in a woman’s shoes in Colorado. I’m 48 year old. have two kids and work full time. I’m overweight and have tried losing weight numerous times but always gains it back. I see an advertisement for LiveWell Colorado and go to the website. I check...
by jayme | Mar 11, 2011 | behavioral branding, Motivation Architecture, Population Level Physical Activity Participation, Providers, Social Marketing
I’ve become a rabble-rouser and activist on this really important point: Society’s promotion and branding of health behaviors completely is inherently flawed and undermines the foundation for LASTING behavioral changes. Our health promotion paradigm comes...
by jayme | Mar 3, 2011 | Exercise anti-aging, Exercise promotes youth, Population Level Physical Activity Participation, Social Marketing
Tara’s posts are great. They feature the benefits of exercise from many different angles! Here’s another example of research that showcases the incredible benefits of exercise. To me, an exercise motivation researcher and probably to the others who read...
by jayme | Jan 4, 2011 | Compassion, Individuals, Motivation Architecture, Population Level Physical Activity Participation, Providers, Resiliency
I just read a very interesting article about what leads to resilience reported by Benedict Carey was in the New York Times (January 3, 2011). Carey described a study that followed almost 2000 adults over a few years to assess their mental well-being, life events, and...
by jayme | Oct 19, 2010 | behavioral branding, Motivation, Physical Activity, Population Level Physical Activity Participation, Social Marketing
In today’s New York Times, there was an article about Self Magazine transforming itself to better compete in the crowded women’s health and fitness magazine marketplace. One change of note is the name of their column about eating; it will change from “Eat Right” to...
