by jayme | Mar 8, 2010 | behavioral branding, Jane Brody, media, Motivation Architecture, Population Level Physical Activity Participation, Social Marketing
I spoke with Jane Brody after she wrote an article about all of the incredible health benefits regular exercise brings. (The link is at the end of this post.) She was frustrated that, with all of the incredible benefits, people still didn’t exercise. I suggested...
by jayme | Jul 24, 2008 | Population Level Physical Activity Participation, Research, Social Marketing, Strategies, Women's Motivation
New Prescription Paradigm for Exercising My newest study was published last week in Women’s Health Issues. We found that when mid-life women set exercise goals to lose weight or improve health, they spent significantly less time exercising than those with goals to...
by jayme | Jun 4, 2008 | Population Level Physical Activity Participation, Strategies, Women's Health
One of my wonderful clients made a great analogy between how differently we approach exercising than we do eating a meal. She said that sometimes we only have time to grab something quick, when we are on the go, as a meal. She pointed out that this strategy is...
by jayme | Mar 19, 2008 | Population Level Physical Activity Participation, Women's Motivation, Women's Self-Care
If you lack on-going motivation for exercising and feel like you don’t have time for it, this blog is for you! But in order to understand the steps you need to take to help you, it is important first what is often the true hidden reason women say “I don’t have time to...
