by jayme | Mar 17, 2011 | Biking, Client Stories, Individuals, Motivation, Physical Activity, Providers
Last month I spoke with a client I worked with almost 4 years ago. Not only was she still regularly active but she had deepened her relationship with physical activity. There’s a really big difference between regular physical activity and making it YOURS....
by jayme | Mar 11, 2011 | behavioral branding, Motivation Architecture, Population Level Physical Activity Participation, Providers, Social Marketing
I’ve become a rabble-rouser and activist on this really important point: Society’s promotion and branding of health behaviors completely is inherently flawed and undermines the foundation for LASTING behavioral changes. Our health promotion paradigm comes...
by jayme | Feb 21, 2011 | Motivation Architecture, Providers
It’s unusual to find the words “motivation and behavior” alongside architecture. Some have asked why I chose architecture as a metaphor. Architecture is defined on Wikipedia as the “both the process and product of planning, designing and constructing...
by jayme | Jan 4, 2011 | Compassion, Individuals, Motivation Architecture, Population Level Physical Activity Participation, Providers, Resiliency
I just read a very interesting article about what leads to resilience reported by Benedict Carey was in the New York Times (January 3, 2011). Carey described a study that followed almost 2000 adults over a few years to assess their mental well-being, life events, and...
