by jayme | Oct 19, 2010 | behavioral branding, Motivation, Physical Activity, Population Level Physical Activity Participation, Social Marketing
In today’s New York Times, there was an article about Self Magazine transforming itself to better compete in the crowded women’s health and fitness magazine marketplace. One change of note is the name of their column about eating; it will change from “Eat Right” to...
by jayme | Mar 8, 2010 | behavioral branding, Jane Brody, media, Motivation Architecture, Population Level Physical Activity Participation, Social Marketing
I spoke with Jane Brody after she wrote an article about all of the incredible health benefits regular exercise brings. (The link is at the end of this post.) She was frustrated that, with all of the incredible benefits, people still didn’t exercise. I suggested...
by jayme | Jul 24, 2008 | Population Level Physical Activity Participation, Research, Social Marketing, Strategies, Women's Motivation
New Prescription Paradigm for Exercising My newest study was published last week in Women’s Health Issues. We found that when mid-life women set exercise goals to lose weight or improve health, they spent significantly less time exercising than those with goals to...
