by jayme | Jun 14, 2011 | Population Level Physical Activity Participation, Social Marketing, Stigma, Weight Loss, wellness and prevention
I’m trying to put myself in a woman’s shoes in Colorado. I’m 48 year old. have two kids and work full time. I’m overweight and have tried losing weight numerous times but always gains it back. I see an advertisement for LiveWell Colorado and go to the website. I check...
by jayme | May 26, 2011 | behavioral branding, media, Obesity, Oprah, Social Marketing, Stigma
The first of its kind, an exciting statewide effort is underway in Colorado to use advertisements and community engagement to destigmatize obesity, with the ultimate aim of helping resident make healthier choices. I’m all for destigmatizing obesity. Feeling...
by jayme | Mar 31, 2011 | media, Social Marketing, Stigma, Weight Loss
There is a great post by Tara Parker-Pope about a new study showing that, around the world, fat stigma is increasing. With the increasing focus on obesity this finding isn’t very surprising. But it is disturbing. Unfortunately, we know that initiating behavior...
